Creative Direction

Coachtopia: The Road to Circularity

A new docuseries by Coach hosted by sustainability advocate Aditi Mayer that goes places where fashion doesn’t typically go, traveling along the brand’s supply chain to take a frank look at the problems facing the fashion industry and the mindset shifts required to tackle them. Read More

Imagine 5: Styling the Change

Creative direction for an editorial feature with Imagine5, a media foundation telling stories about a greener future, making sustainable change contagious. Read More

Vogue Style Portraits

Vogue takes a look inside Mayer’s interiors and wardrobe, built in the spirit of the idea of ​​sustainability. Read More

Stella McCartney for Vogue

Commisioned by Vogue, this campaign highlighted the Frayme Bag by Stella McCartney— a designer that has taken a stance against using leather, feathers, fur, and skin since day one, elevating the narrative around luxury fashion coexisting with the power of ethical production, animal rights, & environmental impact. ⁣⁣ Read More

ADITI MAYER is a writer, photographer, filmmaker, creative director, and public speaker. She’s a storyteller weaving narratives of craft, climate, and culture. READ MORE

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