in bloom: roopa pemmaraju

An editorial for designer Roopa Pemmaraju’s newest collection Night Bloom, inspired by a garden that blooms in the dark. Each piece from the Night Bloom collection is crafted using age-old techniques, such as hand embroidery and hand block printing. Her luxury brand employs artisans in her hometown of Bangalore, India, and her main priority has been ensuring her employees still have work and income during the pandemic. It has meant finding a solution that could justify reopening cotton mills and digital printers so the artisans can get back to work.

photographed by Neeraj Jain
creative directed and modeled by aditi mayer