Storytelling

From Gaza to LA, the Right to Remain Is Under Attack

The slow violence of climate change and the fast violence of war share a common outcome: the loss of home. Domicide is the name for a growing pattern of intentional violence—where homes are targeted and erased, by war, by raids, by climate inaction. Read More

Coachtopia: The Road to Circularity

A new docuseries by Coach hosted by sustainability advocate Aditi Mayer that goes places where fashion doesn’t typically go, traveling along the brand’s supply chain to take a frank look at the problems facing the fashion industry and the mindset shifts required to tackle them. Read More

India’s native cotton was stamped out. Can it be revived?

The cultivation of indigenous cotton crops in India could create a more resilient, ethical and climate-conscious supply chain. But first, they need to be reintroduced to its agriculture. Read More

Can Social Media’s New Deinfluencing Trend Really Encourage Us To Buy Less Stuff? 

These days, it’s hard to escape the clutches of influencer culture that in many ways defines our digital landscape – from outfit of the day (#OOTD) posts on Instagram to paid partnerships with brands and the murky world of gifting. Over on TikTok, there are even now tutorials on how to become an influencer. Read More

Imagine 5: Styling the Change

Creative direction for an editorial feature with Imagine5, a media foundation telling stories about a greener future, making sustainable change contagious. Read More

Vogue Style Portraits

Vogue takes a look inside Mayer’s interiors and wardrobe, built in the spirit of the idea of ​​sustainability. Read More

Portraits of the Village Economy

Portraits of spinners, weavers, and farmers that are preserving Punjab’s textile heritage. For many, especially those in urban centers, it can be easy to wax poetic about the rural village economy—a self-sufficient community model rooted in agriculture as its central industry, supplementing the textile and craft industry. Read More

The Yosemite Fires: Settler Colonialism and Indigenous Wisdom

After experiencing the Creek Fire firsthand, photojournalist and writer Aditi Mayer looks at the past and present of Yosemite National Park to understand its historical brushes with Indigenous wisdom, climate change denialism, and settler colonialism. Read More

Gem Dior

Celebrating the launch of the Gem Dior bracelet designed by Victoire de Castellane comes a campaign spotlighting friends of the House of Dior, each in their own element. Read More

How learnings from Rana Plaza are being rolled out in Pakistan

It’s been 11 years since the Rana Plaza disaster and one year since the groundbreaking agreement to improve workplace safety for garment workers in Bangladesh was expanded to Pakistan. We take stock of progress. Read More

Sustainability activist and photojournalist Aditi Mayer takes a trip across India’s homegrown fashion landscape

Activist, content creator and photojournalist Aditi Mayer takes a long journey through India to deepen her sustainable fashion practice via the lens of her motherland—a journey spanning a nation’s agriculture, its artisans and beyond Read More
  • Film
  • The Oceanview Effect

The Oceanview Effect

The Oceanview Effect teaches us that the ocean’s vulnerability is inextricably linked to our own. A visual ode rooted in the idea that experiencing the majesty of our Earth is step one in building our personal commitment as stewards of this planet, created for 11th Hour Racing: a sailing team on a mission to promote the links between ocean health & planetary wellness. Read More

Mohanjeet & Me

In 2016, a 19-year-old Aditi met Mohanjeet Grewal: a journalist and fashion designer from Punjab who had left her mark in the Parisian fashion scene in the 1960s. What pursued was an intergenerational friendship in which fashion was the tip of the iceberg to explore deeper questions of identity, womanhood, & legacy. Read More

Meet the South Asian Diaspora Preserving their Unique Asian American History 

Meet four cultural organizations and collectives preserving their unique South Asian American histories while contributing to a new American nation. Read More

Sustainable Fashion Has a Diversity Problem. Here’s How I’m Helping to Fix It.

Aditi Mayer on the importance of building an intersectional movement. Read More

Stella McCartney for Vogue

Commisioned by Vogue, this campaign highlighted the Frayme Bag by Stella McCartney— a designer that has taken a stance against using leather, feathers, fur, and skin since day one, elevating the narrative around luxury fashion coexisting with the power of ethical production, animal rights, & environmental impact. ⁣⁣ Read More

Inside the Fight to End Labor Exploitation in L.A. Garment Factories

Garment workers are working to change a long history of wage theft and sweatshop-like conditions in Los Angeles. In this reported piece for, Fashionista Aditi explores the long history of garment worker resistance in Los Angeles, and deep dives into the contemporary issues of labor exploitation in the age of ICE, COVID-19, and more. Read More

Matriarch

In the foothills of the Himalayas is Her Farm Nepal, a matriarchal farming community created as a place of refuge for Nepali women who come from backgrounds of gender-based violence. This photo series documents the daily lives women who live at Her Farm Nepal: an all women, matriarchal farming community rooted in values equality, sustainability, and egalitarianism. Read More

ADITI MAYER is a writer, photographer, filmmaker, creative director, and public speaker. She’s a storyteller weaving narratives of craft, climate, and culture. READ MORE

Writing
Photography
Film
Creative Direction
Design & Development